Our Story

An independent, artisanal, perfume house, blending European and American traditions, using only the finest raw materials from around the world, creating fragrances that are classic and enigmatic, with a discerning eye for quality and

Educated as an Industrial Engineer. While living in NYC, acquired years of experience in the high-end, beauty and fragrance industries. In creating YeYe Parfums, disciplined by engineering, philosophy, prose, and inspired by the histories of long-established brands, some dating back several hundred years, set out to put a personal mark in the fragrance industry.   

Spent 8 years of management with Manhattan’s premier haberdasher (1970s),

9 years (1980s), as Director of Stores for the country's original apothecary (which dates back to 1752), overseeing the opening and management of 20+ stores in the US and Canada, creating a “pop-up” store within Harrods of London; an additional 20 years of executive management, interior & graphic design, for acclaimed hospitality and retail venues, Miami/South Miami Beach. Among the last generation to be drafted into military service,

US Navy: 1967-1971, no combat action.