Our Story

"Handcrafted In-House, from Idea, to Composition, to Bottling"

An independent, artisanal perfume house, blending European and American traditions, using only the finest raw materials from around the world, creating fragrances that are classic and enigmatic, with a discerning eye to quality and the slightest detail, and calls the American Riviera, Santa Barbara, it's home.


Ernesto Sanchez Bujanda, our In-House Perfumer & Co-Founder, was educated as an Industrial Engineer. While living in NYC, he acquired years of experience in the high-end, beauty and fragrance industries. In creating YeYe Parfums, disciplined by engineering, philosophy, prose and inspired by the histories of long established brands, some dating back several hundred years, he set out to put our own personal mark on the fragrance industry.


Ryan York, DOO & Co-Founder, spent 8 years of management with Manhattan’s premier haberdasher; an additional 9 years as Director of Stores for the country's Original Apothecary (dating back to 1752), overseeing the opening of 20+ stores in the US and Canada, creating a “pop up” store within Harrods of London (long before they were called, “pop ups"); plus an additional twenty years of executive management, interior & graphic design in acclaimed hospitality and retail venues, in Miami/South Miami Beach. Among the last generation to be drafted into Military Service, US Navy: 1967-1971- no combat action.